Launch catalog
A growing flavor platform.
Three flavor worlds, one clean F.I.T. signature: Focus, Inspire, Transform.
Launch range
Flavor worlds made to be remembered.
Each SKU has its own visual temperature and sensory atmosphere, while the F.I.T. identity stays consistent across the range.
Nordic Citrus
Bright / Cool
A bright citrus profile built with lemon-peel freshness, clean cooling, and a crisp pouch ritual.
20 pouches16 g canMedium profile
Cool Mint
Icy / Clean
A cold mint profile with icy botanical cues for a sharper, cleaner sensory finish.
20 pouches16 g canCooling finish
Wintergreen
Green / Frosted
A deeper green profile with wintergreen, frost, and a more masculine cold-edge expression.
20 pouches16 g canLaunch profile
Flavor roadmap
Built for more than three flavors.
Modular flavor systemThe same F.I.T. design language can expand into citrus frost, berry, coffee, or seasonal drops.
Brand consistencyEvery SKU keeps the F.I.T. face, white can, clean label hierarchy, and nicotine-free identity.
Market-by-market availabilityOnline checkout and partner access can open in phases as each market is prepared.